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Graphics figure in

For its new No Nonsense® Great Shapes® line of figure-enhancing hosiery, Kayser-Roth Corp. knew that image was everything. "It's really much more of a premium image," says Dina Dunn, of the Greensboro, NC-based company, referring to the new line.
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FILED IN:  Material Type  > Wood/paper  > Paper
     

Graphic design provided by Cornerstone Design Associates (New York NY) uses photography to help convey an upscale look. In addition the hosiery itself is "semi-boarded" a procedure typical of more premium brands where nylons are flattened and folded around a piece of paperboard. That board (with product) is enveloped in 12-pt SBS paperboard that's offset-printed in six colors by Burlington Packaging (Burlington NC). It's die-cut to show a small area of product. That structure is placed in a clear 3-mil blended polyethylene/polypropylene pouch also provided by Burlington. Currently in test in some national mass-market chains four varieties of Great Shapes are available. Suggested retail price is $4.99 or $3.99 depending on variety.

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