- Contract Packaging
- Leaders in Packaging
- Calendar of Events
Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Article | November 30, 1997
Breaking out of the jewel box
New York-based record company 32 Records launched its 32 Jazz label this April with a new CD package reminiscent of LP packaging. Company spokesman Joel Dorn cites durability of the package, made of both paperboard and polystyrene, as well as its fully printable paperboard surface, as keys to the company's decision.
Most impressive however was that the single-piece package closely resembles an album cover. "It's more visually appealing and a more integrated package" says Dorn. "It has more of a collectible feeling." Produced by Queens Group (Long Island City NY) the patented Q-Pack® package is made of a high-impact injection-molded polystyrene (8% of which is recycled material) and 12-pt SBS paperboard. It's offset-printed with either an aqueous or UV coating depending on the particular CD. It uses 35% less plastic than the industry-standard jewel box says Queens Group. Packages are printed manufactured and assembled by Queens Group and then sent to replicators where discs are loaded shrink-wrapped and shipped. Dorn admits that the Q-Pack costs more than the jewel box but states that its distinctive features are worth it. 32 Jazz is using the Q-Pack exclusively except for multiple CD packs.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!