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Beverage Roundtable: Sell it with structure

Marcus Hewitt of Dragon Rouge and Will Burke of CB'a Brand Engine, Lisa Baer of Baer Design Group and Rob Wallace of Wallace Church help us recap the structural innovations of some Beverage Roundtable favorites.
FILED IN:  Material Type  > Glass
Direct to you from our moderator at an off-site location... Structural elements such as size, shape and texture can strengthen a package's impact and deepen the brand experience, from the point of sale to the consumer's hand. So sayeth Guest Critics Marcus Hewitt of Dragon Rouge, Will Burke of CB'a Brand Engine, Lisa Baer of Baer Design Group and Rob Wallace of Wallace Church, who help us recap some of our favorite glass packages. 
 
After you watch the episode, please scroll-down, write a comment and paste a URL or two of your own favorite structural innovations in beverage packages of any kind.


Beverage Roundtable is the show where the experts go shopping, then meet-up for a live video discussion of the packages they chose.

For each episode, package design experts — Guest Critics —choose a beverage package that illustrates a theme. Next, the group meets with show host Bob Sperber to discuss the pros and cons of each package, from format and graphics to business strategy.

Tune in! Then join in the conversation in the comments thread at the bottom of each episode's homepage. And: Keep drinking.

Comments(1)

Comments

As the editor I get sad to see amazing insights that are unable to be in the finished video. Bob Sperber talked in-depth about the always interesting moonshine area of liquors. How they have cornered the market on the "jug handle" style beverage package. I mean I remember watching cartoons growing up that featured a character playing the old-style jug. Can you imagine someone doing that with the Kraken "jug?"

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