Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Wraparound origins

When it came time for Tayland Cellars to bottle new L'Ecosse wine, original was the operative word. Since the wine is made from grapes that originated in the French region where Joan of Arc was born, the label depicts a nouveau-like illustration of the heroine.
Print Reprint
     

The Napa CA-based company used a stock green bottle from CGC Encore (Richmond CA) that replicates the type of bottle used in the area where the grapes originated. Furthermore in lieu of standard foil capsules the company opted for a wax capsule one of the original methods for sealing wine bottles. This twentieth-century version however includes a polymer additive to guard against chipping and cracking during shipping. "The benefit is that wax is the best enclosure you can possibly use" says owner Bruce Scotland. "The drawback is that it's time consuming-painfully slow." One by one each of the 3 bottles were hand-dipped into the polymerized wax. Also original is the 23" wraparound label designed by Michael Osborne Design (San Francisco CA). The embossed label is die-cut in a pennant shape. Adhesive was manually applied to the ends of each label then the label was wrapped around each of the bottles. Ben Franklin Press (Napa CA) process-printed the label in six colors with metallic ink around the trim. Sold mainly in California as well as some outlets in New York City and Chicago the wine was said to have sold out in three days. It retailed at $22.50. There are plans to use similar packaging for next season's vintage.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.