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World Wide Packaging, LLC: Contoured lip gloss applicator

World Wide Packaging recently designed a lip gloss jar with an innovative contoured applicator tip.

The applicator uses a TPE resin to give it a flexible, rubbery texture, but it is also available with or without a nylon flock texture. Unlike most applicators that are angled with a straight surface, the applicator has a curved surface, making the application of lip gloss easier and more comfortable. The sides of the applicator have special grooves designed to enhance flexibility. The co. also designed a snap-on membrane in the jar to hold the applicator in an upright position, yet remains flexible enough to enable access to all the product within the jar.

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