Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Crown Holdings: New finishes heighten impact

Four new print finishes from the aerosol packaging affiliates of Crown Holdings offer marketers new visual tools to build brand appeal and gain an edge at point-of-sale.
Print Reprint
     

Patterned Varnish creates “movement” as consumers walk by the package. The varnish plays on metal’s inherently reflective properties to create a 3-D effect previously possible only through films and foils. Color Change transforms colors as the package rotates; the degree of change depends on the amount of pigment used. Soft Touch an over-varnish creates a highly tactile and aesthetic effect. Spot Matte finish enables package designers to incorporate matte and gloss looks into a single package.

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.