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Color-coded fragrances

Since introducing potpourri items last summer, Candle-lite's Fragrance De-Lite(TM) line now includes six products each available in eight different fragrances.

With 48 SKUs in the line consistent and appealing graphics became a priority for the Cincinnati-based company.

With design help from label converter Model Graphics and Media (Cincinnati OH) Candle-Lite played up images that correspond to its fragrances such as peaches for the peach blossom fragrance. Using different colors for each product created a color-coding system to help consumers quickly recognize the product they want from busy store shelves.

Among the packages in the line are the ones shown here: polyethylene terephthalate bottles for potpourri oils and a cellophane bag for potpourri. Both formats rely on pressure-sensitive labels that won awards in the Printing Industries Premier Print Awards. Mactac (Stow OH) provides the White Gold® label stock a 65#-test paper stock that uses a "proprietary latex additive" to create a virtually nonporous surface. This allows crisp printing minimizing ink saturation into the paper. In a single pass the stock is flexo-printed in six colors and a clear self-wound polypropylene laminate is applied. The laminate provides more protection than a varnish says Model Graphics' John Knizner as well as a high gloss. The 5-mil labels are then die-cut into three sizes for the different product varieties.

The Fragrance De-Lite line is sold in mass markets nationally. Suggested retail price ranges from 99¢ for the sachet product to $3.29.

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