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Article | April 30, 1997
Sara Lee launches MAP-packed Bragels
Modified atmosphere packaging that gives filled bagels a seven-day non-refrigerated shelf life may provide another reason why nobody doesn't like Chicago-based Sara Lee®.
In May Sara Lee Fresh (SLF) introduced Bragels(TM) a line of filled bagels to 30% of the U.S. market according to Wendy Buelsing director of business development. An inner MAP pack consisting of a formed bottom web and a peel-able lid provides the week-long shelf life. SLF was mum on the process suppliers materials and gases used to do the job though it's reasonable to assume that a high-barrier layer is included in both forming and nonforming webs. Clearly visible is a cross seal dividing the one-piece thermoform into two compartments. SLF/Intl. Baking Co. Vernon CA thermoforms/fills/seals the tray then automatically packs it into a brightly printed film overwrap sourced through broker Legend Intl. (LaVerne CA). The 1.8-mil material includes 70-ga oriented polypropylene/inks/adhesive/100-ga coextruded OPP sealant. rounds sticks and holes are offered in as many as six flavors. suggested retail price is $1.99.
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