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Article | May 31, 2001
Nabisco wins with inserter
Thanks in part to an inserter from Unique Solutions (Lake Zurich, IL), lucky Nabisco consumers nationwide will find a winning game piece at the bottom of their Planters’ Cheeze Mania canisters.
The US301 servo-driven inserter placed an overwrapped game piece in every 16th canister for a promotion launched in March by East Hanover NJ-based Nabisco. The promotion will end in September or while supplies last.
Unique Solutions provided the US301 as well as the game pieces to a Nabisco facility in Chattanooga TN. Nabisco wouldn’t discuss the packaging operation.
The 4.5-oz spiral-wound paperboard canisters were filled through the bottom then conveyed to the inserting machine. The inserter removed the piece from its perforated format and placed it on top of the product before sealing on a metal base. Nabisco’s “Pour & Win” promotion offers an EA Sports computer game to all winners.
According to Kevin Hacker Planters’ product supply project leader the company is pleased with the Unique Solutions unit adding that Nabisco uses equipment from Unique Solutions for all of its promotional items. “They are a fantastic supplier” he says. “They’re always on the ball.” (ALR)
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