Download this free, 114-page End-of-Line Equipment Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more >>
Article |

Curvy can due out this month, says Coke

Tested in Germany but so far only talked about here, The Coca-Cola Co.'s contour can is set to make its U.S. debut early this month in Terre Haute, IN, and in four Southwest markets.

American National Can (Chicago IL) developed the exclusive shaping technology jointly with Oberburg Eng. of Switzerland. "We want to see how the contour can actually works in the marketplace" says Coca-Cola USA president Jack Stahl. A special six-pack overwrap carrier with partially open corners to showcase the contour cans inside has been designed for the introduction. It will be followed by eight- and 18-packs says Coke spokesperson Carol Martel.

Related Sponsored Content

44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.