Downeast Sunsprouts, Inc., a small family-run health food business, must be able to put out 10ꯠ bottles of its 100% fresh-squeezed fruit juice per day to keep up with growing demand for its product in its expanding New England market.
Container size is not the only issue over which dairies must grapple between state and federal regulations. In the ongoing BST label law battle in Vermont, both a federal judge and the Court of Appeals rejected an industry motion for an injunction, pending appeal of the law.
Whether captive or consulting, packaging designers rarely get the credit or the budgets they need. Marketing 'pups' often control purse strings and decision-making. But there's a bit of light showing from designers' computer terminals.
In an effort to bring California into compliance with federal environmental advertising claims guidelines by the Federal Trade Commission (FTC), industry is backing a state environment labeling bill prohibiting environmental marketing claims that do not meet or exceed requirements for substantiation, are not consistent with examples in the FTC guidelines, or are identified as deceptive claims by those guidelines.
The Center for Science in the Public Interest (CSPI), a Washington, D.C.-based consumer advocacy group, is asking the Food and Drug Administration (FDA) to make changes in its food labeling regulations and to prohibit dozens of specific claims that are now appearing on food packages.
The U.S. Dept. of Agriculture's Food Safety and Inspection Service (FSIS) denied a request by the American Meat Institute (AMI) for a blanket 6-month extension of the August 8, 1995, deadline for revising ingredient labeling standards.
It must depend on who is asked. GMA claims that an "overwhelming majority of consumers" read food labels, and that 63% of consumers find the nutritional information on the label to be "easier to understand." However, a survey by the Food Marketing Institute (FMI) and Prevention Magazine reported that most food shoppers are not familiar with the new nutrition label.
If you want to test new packaging concepts, evaluate the latest in packaging technology or determine what new consumer packaging ideas are likely to be flowing through the American manufacturing-to-consumption pipeline in the next year or so, go West now.