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Tetra Pak takes a systems approach to plastics packaging

When the world's largest international packaging supplier decides to expand into new packaging markets, packagers around the world-as well as the competition-had better take notice.
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After filling, printed rollstock is perforated, cut and guided over the container before it enters the shrink tunnel. Perfecting
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Shaping new markets

Cacique pushes for mainstream acceptance of drinkable yogurt with a striking container design and vibrant full-body shrink label graphics.
The new water-based formula for WaterSeal Ultra allows the use of    pearlized blue HDPE containers, an F-style 1-gal jug and a
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Premium is as premium does

New Thompson's Ultra Water Seal employs pearlized HDPE containers and a variety of handsome labels to communicate the product's improvements.
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New fish inspection marks

Several inspection marks for fish package labeling were recently modified by the National Marine Fisheries Service (NMFS), part of the U.S. Department of Commerce.
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Alcohol content labels coming to a head

Bottle bordom: Can beverage bottles be more innovative?
None
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Heublein 'autographs' a clear winner

Decanter for Smirnoff vodka will lead retailers into the holiday season. Crystal-like bottle and stopper signal reuse with the Smirnoff signature in view. Most sales command a premium price.
Specialty Brands1 decision to change its caps to a custom green color is an attempt to    maintain brand consistency. Label pane
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Spicing up a line

Specialty Brands revamps its Durkee Spice products for a more contemporary look. A switch from PP to PET, new sizes, graphics and freshness coding add flavor to a well-established line.
Four-side printing on flat corrugated boxes is like a carousel ride at Federal Cartridge. Not only does it save costs for shor
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Bar code requirements generate more than savings

A digital case printer replaces bar-coded labels for Federal Cartridge to cut costs. But the printer did much more when case supplies were tight and expensive.
The new inner cap for Maybelline lipsticks not packed in blister cards is a thermoforming and trimming achievement. This is espe
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Maybelline 'caps' thermoforming technology

High-cavity tooling and a unique tandem trim operation with special matched-metal cutting dies produce a new inner cover for lipsticks. Shrink label provides security for products sold without blister cards.
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More action on milk labeling

In an effort to promote consistency and clarity in milk labeling, the Milk Industry Foundation (MIF) petitioned the Food and Drug Administration (FDA) to establish the term "skim" as a synonym for "nonfat" for labeling milk, acidified milk, cultured milk and sweetened condensed milk.
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Senate freezes poultry labeling issue

California's two senators cried foul to current frozen poultry labeling regulations that are loose enough to allow chicken to be labeled as fresh even if the flesh is hardened.
The back panel of Pepcid AC
9;with its use of white space, horizontal rules, icons, bulleted copy and easy-to-see headings
9;is
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Envisioning new OTC labels

Potential changes to over-the-counter drug labeling came into clearer focus on Sept. 29 when the Food & Drug Administration held a public hearing soliciting ideas for a redesigned label.
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More media issue inflation?

A recent report in the New York Times faulting nutrient content figures on packaged pre-cut vegetables and fruits was another case of media attention to what FDA considers a low-priority issue, said FDA food labeling director Dr.
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Nutritional label fine-tuning

FDA is very pleased with all aspects of its food labeling requirements under the Nutrition Labeling Education Act (NLEA), said Dr. Ed Scarborough, director of FDA's office of food labeling.
Peter Levine of design firm Desgrippes, Gob? explained how revamping the logo for Ann Taylor stores began a relationship that 
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Designers yearn for credibility

Whether captive or consulting, packaging designers rarely get the credit or the budgets they need. Marketing 'pups' often control purse strings and decision-making. But there's a bit of light showing from designers' computer terminals.

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