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Wipe-on labeling system for clamshell packaging

Fresh produce marketer installs label applicator that improves placement accuracies and reduces labor costs.
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Andrew & Williamson Fresh Produce Co., San Diego, packages a range
of whole fresh produce, including tomatoes, cucumbers, and strawberries
for wholesale, retail, and foodservice customers. For their retail packages, the company uses clear plastic clamshells
in sizes ranging from 12 to 16-oz and pressure-sensitive labels, both
sourced from various packaging suppliers.

The company wanted to upgrade its manual retail clamshell
labeling system to provide more precise label placement and improve
speed and flexibility. In Autumn 2008, Andrew & Williamson
installed a Model 3015ND wipe-on label applicator system from Label-Aire (, obtained via Label-Aire’s largest West Coast distributor Taylor Made Labels (
The microprocessor-controlled system features a user-friendly control
panel, automated monitoring of labeling accuracy, and a stepper-motor
drive for precise starting/stopping and a wider operating-speed range.

Manager for packaging and retail support Robert Bonghi notes,
“We chose the Label-Aire applicator because it appeared to be the most
user-friendly. We now can custom-pack for any need. We also installed a
Sato (
thermal printer to accommodate the wipe-on applicator. We appreciate
the fact that we now can custom label, lot, and code-date labels to
order. We now average 45 to 50 units per minute with our new labeling
equipment at our San Diego facility, increasing output by 15 to 20
trays per minute.

“The customer service from Label-Aire has been outstanding. They are
considerate, understanding, and willing to answer questions anytime. We
are very pleased with their level of service.”
Bonghi concludes, “The benefits have been astounding. There is less
labor cost obviously. And application is more precise. Our customers
have responded in a positive manner. And we now have the ability to
quickly adapt to different custom-pack labeling jobs.”


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