Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Wipe-on labeling system for clamshell packaging

Fresh produce marketer installs label applicator that improves placement accuracies and reduces labor costs.
Print Reprint
     

Andrew & Williamson Fresh Produce Co., San Diego, packages a range
of whole fresh produce, including tomatoes, cucumbers, and strawberries
for wholesale, retail, and foodservice customers. For their retail packages, the company uses clear plastic clamshells
in sizes ranging from 12 to 16-oz and pressure-sensitive labels, both
sourced from various packaging suppliers.

The company wanted to upgrade its manual retail clamshell
labeling system to provide more precise label placement and improve
speed and flexibility. In Autumn 2008, Andrew & Williamson
installed a Model 3015ND wipe-on label applicator system from Label-Aire (www.label-aire.com), obtained via Label-Aire’s largest West Coast distributor Taylor Made Labels (www.taylormadelabels.com).
The microprocessor-controlled system features a user-friendly control
panel, automated monitoring of labeling accuracy, and a stepper-motor
drive for precise starting/stopping and a wider operating-speed range.

Manager for packaging and retail support Robert Bonghi notes,
“We chose the Label-Aire applicator because it appeared to be the most
user-friendly. We now can custom-pack for any need. We also installed a
Sato (www.satoamerica.com)
thermal printer to accommodate the wipe-on applicator. We appreciate
the fact that we now can custom label, lot, and code-date labels to
order. We now average 45 to 50 units per minute with our new labeling
equipment at our San Diego facility, increasing output by 15 to 20
trays per minute.

“The customer service from Label-Aire has been outstanding. They are
considerate, understanding, and willing to answer questions anytime. We
are very pleased with their level of service.”
Bonghi concludes, “The benefits have been astounding. There is less
labor cost obviously. And application is more precise. Our customers
have responded in a positive manner. And we now have the ability to
quickly adapt to different custom-pack labeling jobs.”

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.