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Article | October 31, 1997
'Suppliers must source tag!'
"Manufacturers who have vision are already source tagging. Now we must convince the rest of them that source tagging is in their best interest." Such was the message delivered by Enzo Cerra, senior vp of marketing for Largo, FL-based Eckerd Corp., to packagers, manufacturers and retailers at a recent meeting of the RF Users Group in Chicago last month.
"This is our sixth meeting and our largest so far" said King Rogers chairman of the RF Users Group and vp of loss prevention for Minneapolis-based Target Stores. The expanding group meets to discuss radio-frequency (RF) electronic article surveillance (EAS) labeling for loss prevention and merchandising. Subcommittees representing various vertical markets including automotive/hardware drug/discount/ grocery and music/electronics discussed the benefits they've gained from source tagging and methods for promoting it among vendors. Some of the results have been impressive. For example stores that openly merchandise home diagnostic HIV test kits average sales four to five times higher than stores that keep them behind the counter according to Jim Kammann of Home Access Health Inc. Hoffman Estates IL which inserts RF tags into HIV test kits. The next meeting of the RF Users Group is tentatively planned for February 1998. For more information phone 800/257-5540 ext. 2322.
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