Download Download this free, 150-page Pharmaceutical Serialization Playbook jam-packed with strategies for success and pitfalls to avoid.  Learn more >>
Article |

STOP, look and read

Thompson Medical Co., West Palm Beach, FL, wants consumers to read the labels it puts on its nonprescription drugs. So it's designed new, simplified information headings to tell readers about active ingredients, uses, directions, and consumer warnings.
FILED IN:  Machinery  > Labeling

The firm even includes a bold STOP sign on its labels to help ensure that consumers will read all important information before product use. According to president and CEO Daniel Horwitz Thompson's full line of products--including Dexatrim Cortizone-10 Asper-creme Sportscreme Hemorid Capzasin-P and Sleepinal--will have the new format by the end of the year. Thompson conferred with the Food and Drug Administration and the FDA OTC Labeling Task Force to develop its format.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.