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Article | August 31, 2004
Smurfit-Stone: RFID-enabled POP display
Smurfit-Stone offers its SmartDisplay™ standalone point-of-purchase display case for item-level tracking of packaged products via radio-frequency identification, RFID. The printed corrugated SmartDisplay also features built-in RFID antennae that record when consumers pick up and return products to the shelf and measures how consumers respond to promotions, display, or placement within a store, plus provides real-time inventory control.
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