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RFID survey: What consumers think

With all the buzz about radio-frequency identification, isn’t it time consumers chimed in about RFID? In this new survey, they do.
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FILED IN:  Machinery  > Labeling  > RFID

The Cap Gemini Ernst & Young Group has published results from a comprehensive survey of consumers’ awareness and understanding of RFID. And their willingness--or reluctance--to buy and pay for RFID-enabled products.

Entitled RFID and Consumers: Understanding Their Mindset is available as a PDF format download but does require filling out a registration form online. For those interested in the consumer angle on RFID it’s worth it. Conducted in October 2003 this study of more than 1 United States consumers examines consumer awareness and perceptions of RFID.

The downloaded survey prints as a 12-page document with several charts and graphs. Examples include Consumers Concerns Related to RFID Factors Affecting Willingness to Buy RFID-enabled Products and Importance of Potential Benefits from RFID. One fact that emerges: 77% of consumers have not heard of RFID.

The Cap Gemini Ernst & Young Group employs approximately 53 people worldwide and is one of the world's largest providers of consulting technology and outsourcing services.


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