Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Quintuplets! (sidebar)

Simple but elegant materials
Print Reprint
FILED IN:  Machinery  > Labeling
     

Packaging materials for Labrot & Graham’s Woodford Reserve Distiller’s Select premium bourbon whiskey are designed to help create a simple yet elegant look that allows maximum visibility of the colorful liquor through the clear glass bottles.

All four bottles—375- 700- 750-mL and 1-L sizes—are thick and flask-shaped with rounded shoulders. “They have a family look about them” says Dave Scheurich Labrot & Graham’s Versailles KY plant manager and master distiller.

The flint glass bottles are sourced from Anchor Glass Container’s (Tampa FL) Lawrenceburg IN plant. They’re made by the blow-and-blow process from proprietary molds. Anchor places bottles into reshipper cases and ships them to Chattanooga Labeling Systems (Chattanooga TN) for applied ceramic labeling. The “antique white” molten glass used for the ACL process “fires-in” the brand name on the bottle’s front panel just below an LG logo that’s blown into the glass at Anchor. CLS reships the ACL-decorated bottles to Labrot & Graham’s Versailles plant in the same corrugated cases.

ADVERTISEMENT

All pressure-sensitive labels are converted by MPI Label Systems (Sebring OH). The labels “are tiny by design because we wanted this package to look simple and let consumers see the beautiful reddish-amber color of the bourbon” explains Scheurich. Label placement also ensures good visibility of the bourbon. The front- and back-panel labels for example measure approximately 2 ¾” W x ¾” H.

The strip stamp label over the cork provides tamper evidence while the unprinted neck label wraps around the bottom two edges of the strip stamp label. The side label contains a government warning and bar code. The front label identifies the product provides a batch and a sequential bottle number volume proof and alcohol content. It also includes copy about the barrels used to make the product. The back label provides information concerning the distiller’s heritage.

All five paper labels are flexo-printed in three to five colors. They’re sold through MPI distributor Heritage Graphics (Louisville KY).

Topping the bottle is an attractive dark wood/cork closure embossed with an “LG” logo. The closure combination is imported from Portugal.

See the main story that goes with this sidebar: Quintuplets!

Comments(0)

Add new comment

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.