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Article | January 31, 1997
Label this one a winner
A package redesign for Canadian Mist blended Canadian whisky earned manufacturer Brown Forman Beverages Worldwide a 1996 Pyramid Award for excellence in labeling from the Films Div.
of Mobil Chemical (Pittsford NY). The new look includes updated graphics and a clear pressure-sensitive label made of Mobil's Label-Lyte® oriented polypropylene. Introduced just over a year ago the updated package remains in test in Chicago. "We wanted to see if the clear pressure-sensitive label would help sales enough to justify the cost upcharge" says Geoff Mayer creative manager of packaging for Louisville KY-based Brown Forman. The label construction consists of a 2-mil Label-Lyte OPP on a 1-mil polyester release liner. The label is flat-bed screen-printed in four colors. On the back panel is a glue-applied paper label. Seven sizes of Canadian Mist are available with the new OPP label ranging from 100-mL to 1.75-L. Also winning a 1996 Pyramid Award is Colgate-Palmolive Morristown NJ for its Soft Soap Aquarium Series (see Packaging World Nov '96 p. 57). While the Pyramid Awards go to innovative users ofMobil Label-Lyte face stocks Mobil's Golden Mummy Awards recognize excellence in the use of a Mobil OPP film in a packaging application. This year's Golden Mummy winners include Pepperidge Farm Norwalk CT for its American Collection cookies; Ricola Morris Plains NJ for Menthol Eucalyptus Herb Throat Drops; and Chicago-based Quaker Oats for Quaker Bagged Cereals.
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