Download this free, 104-page Labeling Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more >>
Article |

How effective is nutrition labeling?

It must depend on who is asked. GMA claims that an "overwhelming majority of consumers" read food labels, and that 63% of consumers find the nutritional information on the label to be "easier to understand." However, a survey by the Food Marketing Institute (FMI) and Prevention Magazine reported that most food shoppers are not familiar with the new nutrition label.
Print Reprint
FILED IN:  Machinery  > Labeling
     

According to the FMI study only 47% of shoppers say they have seen the new label. But the label is having a major impact on purchasing decisions for those who read the labels. Fat content was the primary reason for selecting or rejecting foods according to the study. Dairy foods topped the list of foods shoppers are rejecting thanks to the nutrition label. They are opting for reduced fat versions. Much the same is true for bakery products

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.