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Article | March 31, 1997
Homemade look for wine package
Montevina Winery's new Cucina Mista wine has a label that is especially refreshing for its simple rustic appeal. Italian for "kitchen mix," the wine is a blend of 20 different red table wines produced by this St.
Helena CA winery. The kitchen theme is carried on to the oversized label depicting a woman in an apron mixing wine. As an added touch the label itself is shaped like an apron with a cloth ribbon literally tying the look together. Available only in Montevina's Tasting Room as well as in a few select test markets Cucina Mista's limited distribution allows hand labeling. Labels spanning nearly the whole length of the bottle are applied manually with glue as are the checkerboard patterned ribbons wrapped around the bottle. Michael Osborne Design (San Francisco CA) stepped in to create the Picasso-like design. Labels a 70# stock are offset-printed in 11 colors by FP Label (Napa CA). Cucina Mista is sold only in 1.5-L (magnum) bottles. Suggested retail price is $10.
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