Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
 >>
Article |

Homemade look for wine package

Montevina Winery's new Cucina Mista wine has a label that is especially refreshing for its simple rustic appeal. Italian for "kitchen mix," the wine is a blend of 20 different red table wines produced by this St.
Print Reprint
FILED IN:  Machinery  > Labeling
     

Helena CA winery. The kitchen theme is carried on to the oversized label depicting a woman in an apron mixing wine. As an added touch the label itself is shaped like an apron with a cloth ribbon literally tying the look together. Available only in Montevina's Tasting Room as well as in a few select test markets Cucina Mista's limited distribution allows hand labeling. Labels spanning nearly the whole length of the bottle are applied manually with glue as are the checkerboard patterned ribbons wrapped around the bottle. Michael Osborne Design (San Francisco CA) stepped in to create the Picasso-like design. Labels a 70# stock are offset-printed in 11 colors by FP Label (Napa CA). Cucina Mista is sold only in 1.5-L (magnum) bottles. Suggested retail price is $10.

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.