Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
Article |

Green means go buy!

Green signals healthy foods at Sainsbury’s in the U.K.
FILED IN:  Machinery  > Labeling

In the U.K. Sainsbury's supermarkets has pioneered a traffic light labeling scheme where healthy foods receive green labels and unhealthy foods are tagged with red labels. The color coding scheme indicates levels of fat sugar and salt per 100g.

Is it working? Sainsbury has revealed that sales of breakfast cereals with "greens" and "ambers" are growing twice as fast as total breakfast cereals. The supermarket group also noted that frozen ready meals with no "reds" on their labeling are showing annual growth of 7%. This contrasts with a 35 % decline in frozen meals with reds on their labels. Manufacturers who have no control over the labeling are being forced to rethink ingredients.

Source: The Independent.

This item was from the July 27 2006 issue of Global Packaging Minute a monthly read of "hard-hitting and off-beat packaging news from around the world" edited by Packaging World associate publisher Jim Chrzan.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.