- Contract Packaging
- Leaders in Packaging
Article | May 31, 2006
Dr. Lee's TeaForHealth® launches in PET
Dr. Lee's TeaForHealth has selected 16-oz PowerFlex™ polyethylene terephthalate bottles from Amcor PET Packaging to launch its new organic tea line.
"We wanted a bottle that could be transported easily and wouldn't break so that led us to explore a plastic alternative. Because EGCG (a main ingredient with many health benefits) is oxygen-sensitive we needed a bottle that would give us the necessary barrier levels" says Dr. Sin Hang Lee founder and cancer pathologist.
Initially Dr. Lee looked at ribbed bottles but discovered that he would have labeling problems. The 16-oz long-neck design with a 38mm finish has allowed the company to launch quickly without incurring any additional tooling costs.
The bottle is being filled by Castle Copackers New Kensington PA who has worked with Dr. Lee to develop a proprietary filling system that minimizes the tea's exposure to oxygen.
"We wanted to do as much as possible to preserve the active ingredients and exclude oxygen from the bottled product" Dr. Lee says.
Dr. Lee's TeaForHealth is currently available in limited distribution on the East Coast. Initial response has been positive and Dr. Lee is expecting wider distribution in the near future.
Related Sponsored Content
E-BOOK SPECIAL REPORT
The 2014 Trends Report
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!