Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 128-page Primary Packaging Line Equipment Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more >>
 
Article |

Water bottling line completed by farmer (sidebar)

Selecting containers
Print Reprint
     

While the Gilson family entrepreneurs were wrestling with packaging line equipment issues they faced similar questions in selecting package components. First they pursued a 16-oz bottle of polyethylene terephthalate that fit the hand well fit automotive cup holders and had a big 38-mm finish. Samples were packed but Ted Gilson says "It simply didn't sell. Consumers just didn't seem to like it. Maybe they thought it looked too much like a milk bottle." Ledge Rock then tested an 8-oz bottle of high-density polyethylene "but the general reception to that bottle wasn't real good. Clarity is still a big issue with water" Ted says. That experience sent the company to a more common water bottle design a generic PET bottle from Ball (Atlanta GA). It supplies both the 16-oz and l-L sizes although the company is evaluating other sizes.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.