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Water bottling line completed by farmer (sidebar)

Selecting containers

While the Gilson family entrepreneurs were wrestling with packaging line equipment issues they faced similar questions in selecting package components. First they pursued a 16-oz bottle of polyethylene terephthalate that fit the hand well fit automotive cup holders and had a big 38-mm finish. Samples were packed but Ted Gilson says "It simply didn't sell. Consumers just didn't seem to like it. Maybe they thought it looked too much like a milk bottle." Ledge Rock then tested an 8-oz bottle of high-density polyethylene "but the general reception to that bottle wasn't real good. Clarity is still a big issue with water" Ted says. That experience sent the company to a more common water bottle design a generic PET bottle from Ball (Atlanta GA). It supplies both the 16-oz and l-L sizes although the company is evaluating other sizes.

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