- Contract Packaging
- Leaders in Packaging
Article | April 30, 1995
Labels, not Similac, are phony
As if Ross Laboratories, Columbus, OH, didn't have enough trouble with fake 16-oz metal cans of powdered Similac infant formula in California (see PW, March '95, p.
8) it appears the product is a nationwide target. Not long after the fake product was discovered in California stores a warehouse in Lexington KY contained powdered formula with both counterfeit labels and cases for Ross and other makers.
Now there's another scam: the Food & Drug Administration has discovered liquid Similac With Iron "ready to feed" in 8-oz plastic cans with counterfeit paper labels and a fictitious code number of OCT 96 L5 SI 89635. Genuine Similac labels use a metallized plastic substrate not paper. The misbranded products are sold in six-packs. These containers have been found in at least 18 states from Alaska to Florida. Information gathered by FDA indicates that Ross' Similac and Enfamil products have been a target of counterfeiters since 1988.
What's the use of counterfeiting only the label and code? Since Similac With Iron is more costly than Similac without iron the phony labels always reflect the higher-value product. Some Similac labels contain a "money off next purchase" coupon that the criminals can use for the next purchase. Still there are label and box printers that are cooperating with the criminals.
Related Sponsored Content
E-BOOK SPECIAL REPORT
44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.