Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

Design draws a bead on strong sales

The emergence of thousands of "reenacters," those participatory history buffs who restage old battles in full period dress, has created a growing need for the kind of black gun powder used in the days of the musket and powder horn.
FILED IN:  Machinery  > Filling/sealing  > Dry filling

So Remington Arms Co. of Wilmington DE has launched a line of Black Powder ammunition and accessories in packaging designed by Lipson Alport Glass & Assoc. (New York NY). The design featuring a green-on-green background with camouflage leaves is intended to make the packaging stand out on the busy shelves of mass merchandisers and other retailers. Also prominent is a modified version of the well-known Remington logo; its inclusion allows the package design to build on the distinct heritage of the brand. The design is used consistently across a broad range of ammo as well as cleaning maintenance and other items. Lipson structural designers created skin packs and blister cards sized to maximize the number of facings on a given pegboard while still allowing sufficient space for copy that touts product attributes. "The packaging achieves our objectives to utilize the power of the Remington name boost visual appeal and make it easier for consumers to shop the line and locate products and accessories" says Merrill Wreden advertising and promotions manager for Remington.

Related Sponsored Content

44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.