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Custom color, shape set salon products apart

A custom-matched color and a unique shape set the brushed aluminum can for Beautopia's new Brocato America hair spray and mousse apart from the competition.
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Since the products' August '98 debut in hair salons across the country "we've gotten a huge response" says Pam Holien director of purchasing at Minneapolis MN-based Beautopia. "It's a true hit for us. We've outsold [projections]-we can't even believe it."

Part of the appeal of the can is the gradually sloped shape of the neck a new stock shape called the Trimline by the supplier CCL Container's Advanced Monobloc Aerosol Div. (Chappaqua NY). "We liked that shape and we happen to do custom [plastic] bottles [for other products] in that shape so the line is consistent" says Holien.

Also different than most brushed aluminum cans is the deep burgundy tone. That's achieved by laying down two layers of a custom-mixed purple semi-transparent ink followed by gold and dark maroon for product copy and a clear matte coat all via dry offset. Silver printing actually is knocked out of the background.

"We wanted something that was different" says Holien. "No one's really done a deep dark color before."

Both 10-oz aerosol spray and 8-oz pump mousse sell for $10 each.

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