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Article | October 31, 1998
Candy container for captured creatures
Amurol Confections had kid collectors in mind with its Bug City package, a polystyrene jar filled with 2.4 oz of insect-shaped candy tarts. The Bug City product is not new.
But the threaded closure used previously was causing problems on the packaging line because the threads wouldn't align properly thus causing a jam at the capper says Steve Paral director of purchasing for Yorkville IL-based Amurol Confections.
In partnership with distributor Berlin Packaging (Chicago IL) Waddington Jaycare (Carlstadt NJ) the maker of the Bug City jar approached Amurol with a solution: an injection-molded low-density polyethylene stock closure that snaps on for smoother application on the line. What's more Waddington Jaycare uses mold inserts to punch airholes in the 53-mm HingeGard® closure so kids have a reusable critter cage after the candy is gone. The candy is kept fresh with a removable foam liner inserted under the lid.
Paral hopes the fall release of two insect-related movies ("Antz" and "A Bug's Life") will ignite kids' interest in bugs and therefore his product. "We have a variety of counter and floor displays that we hope to promote by ourselves out in the marketplace while the subject matter is hot.
The 42# paper label has not changed. It's flexo-printed in six colors by MPI Label Systems (University Park IL).
Bug City retails for 89¢ and is available across the U.S. in convenience drug and grocery stores.
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