AquaPenn rinses, fills and caps PET bottles on a bloc system twice as fast as a former line, producing 1/2-L and 20-oz bottles of spring water. Improved bottle handling slashes downtime, resulting in a nearly 20% increase in efficiency.
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Del Monte Foods Sud Europa S.p.A. (San Felice sul Panaro, Italy) has found a way to go from heavy, stock polyethylene terephthalate bottles to lightweight proprietary designs and cut its bottle costs by two-thirds at the same time.
Gatorade Co. is tapping its pro sports image to relaunch its powdered drink mix. Formerly in an ordinary spiral-wound composite container, the mix is now packaged in an orange canister from Liquid Container (West Chicago, IL) that replicates the look of the large Gatorade dispensing cooler seen on the sidelines at national sporting events.
A new rectangular paperboard can, new graphics, new glass jars, even some product reformulation, are all part of a major remake for Lipton powdered iced tea mix. New Natural Brew line aims at ready-to-drink market.
The one pervasive element of the repackaging program is a new graphics approach for all its products. "We wanted to provide product and packaging innovation to the tea category, while giving a more unified branding look to the line," says Pam Aulisi, Lipton's manager of package design.