Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

Box boosts sales

An attractive dark green chipboard box topped with a clear lid of thermoformed polyvinyl chloride has already boosted orders this year for the Copper Mermaid line of Americana brass ornaments from Pen & Inc., Concord, NH.
Print Reprint
     

The new package is so popular that customers who had placed orders before it had been introduced changed them to include it.

The box is formed of a 37-pt chipboard. Jarisch Paper Box (North Adams MA) wraps it in green paper then thermoforms 7-mil Pentaclear® PVC sheet from Klockner Pentaplast (Gordonsville VA) into the clear glossy lids. "This vinyl thermoforms without any cracking or blushing [whitening] a critical factor at the box corners" says Dennis Lively Jarisch vice president of operations. "Both its clarity and consistency are vital to the impression made by the package."

Late last year hanging ornaments were available only in plain white boxes. Inside the new box the brass decorative item rests on an insert of velvety urethane foam and is surrounded by cushioning tissue. Along with ornaments the line includes lamp finials and bird feeder toppers.

According to Pen & Inc. director of sales Bonnie Meroth the new "see-into" box not only enhances the perceived product value it also gives retailers an instant point-of- purchase display "framing our offerings with an elegant presentation."

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.