As sales of its synthetic oil soared, Amsoil found prelabeled bottles too costly to buy and store. A labeler that applies labels in-line to the HDPE bottles saves $50ꯠ a year, frees space for finished goods and virtually eliminates skewed labels.
Fearing a UPC bar code would spoil the label design of their new Harmony Internationals line of ethnic snack food mixes, the marketers at Glico Harmony Foods created a clever way to make the often intrusive and sometimes unsightly bars part of the art.
Scotland's Gleneagles Spring Waters shifts from buying PET bottles to stretch/blow molding them in-house from preforms. The change saves $600ꯠ/yr and provides a "family" image for its seven bottle sizes.
To introduce its Altima(TM) protective leave-in reconditioner during a two-month promotion last Spring, Joico combined a 125-mL (4.4-oz) offering of the new product with its existing 500-mL (16.9-oz) Triage(TM) moisture-balancing shampoo.
The top award in container distributors competition was won by a coextruded drug bottle that keeps out light and moisture. Other winners display distributor prowess in technology, decorating and sourcing of components that meet packager needs.