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Article | August 31, 1996
New grips and a Clear Choice Award
Neither a sports drink nor an iced tea, Talking Rain Beverage Co.'s new Ice(TM) Flavored Water began appearing on store shelves this June in a custom-designed 24-oz bottle known as "The Grip." "It took two years to design this bottle," says John Stevens, founder of the Preston, WA-based company.
The patent pending, polyethylene terephthalate bottle is "ergonomically correct," he says, with a deep indentation in the upper half that makes the bottle easy to grip. Containers Northwest (Tumwater, WA) injection stretch/blow molds the bottles, including a blue-tinted version that adds shelf appeal to a natural water variety. The bottles' wide mouth, which facilitates "gulpability," takes a 38-mm polypropylene threaded closure from Alcoa Closures (Indianapolis, IN). Salem Label (Salem, OH) supplies the 2.75-mil PP labels, flexo-printed in four colors. Launched nationally, the suggested retail price for Ice Flavored Water is 99¢. Meanwhile, Talking Rain grabbed attention with another new package. Its Sparkling Ice(TM) microbrewed root beer in a glass bottle received a Clear Choice Award from the Washington, DC-based Glass Packaging Institute this past July. The 16-oz wide-mouth bottle is decorated via applied ceramic labeling by a variety of suppliers. It features a roll-on pilfer-resistant cap from Zapata Industries (Muskogee, OK). This Sparkling Ice product shared GPI's beverage category award with Starbucks Mazagran (See PW, December '95, p. 63).Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014
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