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New grips and a Clear Choice Award

Neither a sports drink nor an iced tea, Talking Rain Beverage Co.'s new Ice(TM) Flavored Water began appearing on store shelves this June in a custom-designed 24-oz bottle known as "The Grip." "It took two years to design this bottle," says John Stevens, founder of the Preston, WA-based company.

The patent pending polyethylene terephthalate bottle is "ergonomically correct" he says with a deep indentation in the upper half that makes the bottle easy to grip. Containers Northwest (Tumwater WA) injection stretch/blow molds the bottles including a blue-tinted version that adds shelf appeal to a natural water variety. The bottles' wide mouth which facilitates "gulpability" takes a 38-mm polypropylene threaded closure from Alcoa Closures (Indianapolis IN). Salem Label (Salem OH) supplies the 2.75-mil PP labels flexo-printed in four colors. Launched nationally the suggested retail price for Ice Flavored Water is 99¢. Meanwhile Talking Rain grabbed attention with another new package. Its Sparkling Ice(TM) microbrewed root beer in a glass bottle received a Clear Choice Award from the Washington DC-based Glass Packaging Institute this past July. The 16-oz wide-mouth bottle is decorated via applied ceramic labeling by a variety of suppliers. It features a roll-on pilfer-resistant cap from Zapata Industries (Muskogee OK). This Sparkling Ice product shared GPI's beverage category award with Starbucks Mazagran (See PW December '95 p. 63).

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