Article |

Mary Kay bottles body care products

Customized extrusion/blow-molded bottles are providing marketing appeal and consumer convenience for personal care products sold by Dallas-based Mary Kay Cosmetics.
Print Reprint
     

Silgan Plastics (Chesterfield MO) molds the oblong-shaped bottles using Eastman Chemical's (Kingsport TN) polyethylene terephthalate glycol® resin. Mary Kay purchases the bottles through distributor Berlin Packaging (Chicago IL). Opaque white is used for Mary Kay® Body Care Moisturizing Lotion and Cleansing Gels while clear bottles hold two Private Spa limited-edition promotional offerings. Mary Kay assistant manager Carol Doyle explains "The clear bottles show off our color-coded formulas and showcase the coordinating colored graphics on our labels. The opaque bottles provide a good background to complement our blue and gray label graphics. It's a way of achieving two distinctive looks from the same bottle." Doyle says the PETG material allows consumers to squeeze the bottle easily to facilitate product dispensing.

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.