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Send to KindleHoney shows off in clear PET
"But custom molders like us" Jim Parker continues "tend to shy away from mold inserts because we're afraid the bottles are not going to get the kind of cooling that's needed. What we had to do is design a way to get the proper cooling into our inserts." Jim Parker isn't revealing much more than that about his modular mold design.
Withstanding warm-fill temps
The third hurdle Burleson had to overcome in leaping to PET is the tendency for PET containers to lose their sidewall rigidity under filling temperatures in the 120°F range. The warm-fill temperature isn't aimed at pasteurizing the honey. It's simply so that the otherwise viscous product will become more fluid and flow through the liquid filler more quickly.
Burleson resolved the warm-fill issue by making sure that container design optimized material distribution during blowing. Also the containers are heavy enough to withstand paneling and other heat-related distortion. The empty-container weights are 26 40 and 50 g for 16- 24- and 32-oz containers.
As appealing as PET was to Burleson the company still had some concerns about PET's performance in the marketplace. For instance could PET keep out enough oxygen and ultraviolet light to prevent discoloration? If not shelf life would be a problem.
"The average consumer buys honey about every eighteen months" says Jim Phillips sales and marketing manager at Burleson. "It's not a high-turn item. So we wanted to see in shelf-life studies what would happen to PET in terms of honey color."
The company took filled containers through an accelerated shelf-life test lasting six months. At the end management was confident that the PET container would prevent discoloration easily for 18 months.
Burleson was also cautious in choosing which market segment would be the first to receive honey in PET containers. "Our Burleson-branded product represents about forty percent of our business" says Phillips. "Another forty percent is foodservice and twenty percent is private-label business. It made the most sense to test PET in our private-label business so that if we encountered problems it wouldn't affect our mainline business."
As it turned out the bottles have been perfectly reliable and well received by Burleson's private-label customers. "Our private-label business is ninety percent PET" says Phillips. "We aim to be one-hundred percent PET in both branded and private-label product. The molds are now being made for our Burleson's brand."
Also in development at Parker Plastics is a PET container that will hold 5 lb of honey for Burleson's foodservice customers.
"The appeal to those customers is basically the same as for the consumer in the supermarket" says Phillips. "More than anything else the clarity is very appealing. And since our current five-pound container made of polypropylene also goes to warehouse clubs when we convert the foodservice side to PET the warehouse clubs will get PET as well."
Same filling line
Burleson uses the same filling line it uses for PP and PE containers. One modification made was in the bottle unscrambler. The inside of each container gripper was originally lined with a material having the texture of fine sandpaper which results in more positive gripping of PE or PP bottles. What Burleson discovered is that this material was a little too rough for the smooth glossy surface of a PET container.
"When we run PET" says Tim Burleson "we change to grippers having a rubberized surface. It's softer and won't scratch the PET. And quick-change parts let us make the switch in about twenty minutes."
The neck finish on all three sizes is 38 mm. The 38/400 closure is injection-molded of PP by Polytop (Slatersville RI). Inside each flip-top dispensing closure is a foil membrane that is induction sealed to the neck finish after the cap is applied. Pressure-sensitive paper labels are printed flexographically by Labels One (Dallas TX) in as many colors as a specific job requires.
Now that Burleson has just over a year's experience with PET containers sales and marketing manager Phillips looks forward to having the Burleson brand in PET as well. He estimates the U.S. retail honey business at $180 million and figures there are between 200 and 220 manufacturers. Most of them he adds can't afford custom molds for a PET container. That he says gives Burleson an edge. As he puts it "We decided to ante up."
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