Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
 >>
Article |

Heineken rolls out 'keg' can

Appearing on store shelves across the U.S. beginning in April is a promotional can from Heineken USA, White Plains, NY, in the shape of a keg. The can, first tested in the New York area late last year, is made in Europe by Crown Cork & Seal (Philadelphia, PA).
Print Reprint
     

The cans are reportedly "blow-molded" using technology from Sidel (Norcross GA) but this couldn't be confirmed at press time.

Heineken wouldn't comment on economics or pricing except to acknowledge that the 12-oz keg can does contain more aluminum than the brewer's standard 12-oz can. A spokesperson for the brewer said "standard can colors and printing" were used and that some "dimensional changes" were required on the filling lines. The promotion is expected to last through the summer selling season ending around August.

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.