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Britvic takes aim at children

Pleased with consumer response to its custom black “dumb bell” bottle for Tango soft drinks in a 500-mL size, UK soft drinks manufacturer Britvic has launched a 250-mL PET version aimed squarely at children.
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Injection stretch blow molded of polyethylene terephthalate the new bottles are supplied by Constar UK (Wantage Oxon England). The bottles sell singly for about 40 pence (U.S. 61¢) in convenience store-style outlets or in supermarkets for about £1.30 (U.S.$1.97) per six-count paperboard carrier.

“Constar UK’s innovative approach to design has resulted in the development of a unique bottle ideally placed for the children’s market” says Britvic brand marketer Jane McEvoy. “The bottles have a fun feel and are practical at the same time.”

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