Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Britvic takes aim at children

Pleased with consumer response to its custom black “dumb bell” bottle for Tango soft drinks in a 500-mL size, UK soft drinks manufacturer Britvic has launched a 250-mL PET version aimed squarely at children.
Print Reprint

Injection stretch blow molded of polyethylene terephthalate the new bottles are supplied by Constar UK (Wantage Oxon England). The bottles sell singly for about 40 pence (U.S. 61¢) in convenience store-style outlets or in supermarkets for about £1.30 (U.S.$1.97) per six-count paperboard carrier.

“Constar UK’s innovative approach to design has resulted in the development of a unique bottle ideally placed for the children’s market” says Britvic brand marketer Jane McEvoy. “The bottles have a fun feel and are practical at the same time.”


Add new comment

42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.