Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Article |

The art of bar coding

Fearing a UPC bar code would spoil the label design of their new Harmony Internationals line of ethnic snack food mixes, the marketers at Glico Harmony Foods created a clever way to make the often intrusive and sometimes unsightly bars part of the art.
Print Reprint
     

To tie in with the new line's international theme the Santa Cruz CA-based firm designed its labels to look like postage stamps. With a big assist from design firm Tharp Did It (Los Gatos CA) the snack marketer designed the bars of the UPC code to look like an extension of a postage cancellation mark. "This was the perfect solution" says Connie Franceschi director of marketing at Glico Harmony. "The bars almost enhance the label." Label Concepts (Pleasanton CA) handled the converting job printing the pressure-sensitive paper labels on a flexo press in six colors. Clear bag material is a 1.5-mil linear low-density polyethylene adhesive laminated to a 1-mil polypropylene coated with polyvinylidene chloride for gas barrier. At press time the Harmony Internationals line in 14- or 16-oz versions was being introduced nationwide to grocery stores mass marketers and some club stores. Suggested retail price begins at $1.99 and varies depending on flavor and size.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.