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Norwood Marking Systems: Thermal transfer printer

A new continuous print alternative for v f/f/s and h f/f/s packaging lines, the 53XLc thermal transfer printer from Norwood Marking Systems is designed for the unique challenges of emerging markets and entry-level variable print applications, and combines quality print with up to 35% cost savings, according to the company, and true real-time, variable Unicode performance in over 125 languages.

Part of the new XL line of thermal transfer systems, the 53XLc is extremely cost-effective – up to 35% less expensive than traditional thermal printer technologies – without compromising print or system quality. The cost savings are achieved with miniturization of the system electronics which are embedded in the print engine, eliminating the need for a seperate control unit.

The 53XLc features a special ribbon-save mechanism that helps ensure minimum gaps between labels, said to result in up to a 50% reduction in ribbon waste depending on the application.

Barcodes/2D data matrix codes, sell by/expiration dates, lot/ batch numbers, production date/ time, source codes, and other variable information can be printed on a wide variety of different packaging substrates including bags, pillow packs, bottles/vials, cartons, trays, blister packs, sachets, and envelope packs.

The Norwood XL series consists of four thermal transfer printers (53XLc, 25XLi, 53XL80u and 53XL40u ) that all feature highly-durable, industrial designs with up to 600 meters of ribbon capacity for extended use with minimal downtime. All four systems provide high-speed printing of up to 450 prints/min. at 5mm print height with true Unicode performance, flexible features, and important value added services.

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Norwood´s XL printers were specially designed to provide real-time and dynamic date coding, offset calculation, counter, formula and variable field printing in over 125 languages. Dual interior processors (one for printing and one for external communications) help ensure high-speed performance despite the complexities of real time variable printing in many languages.

In addition, the printer’s iView user interface can be configured in ten standard different languages (English, German, Spanish, Portuguese, French, Italian, Swedish, Korean, Russian and Arabic). Additional user-interface languages are regularly added to this list and specific languages can be added on request. 

The XL series was designed with a number of highly-customizable features.  Users can select between 3-in. (handheld), 7-in., and 10.4-in. (desktop) control units with varying performance capabilities. iView color touch screens feature user-friendly graphical interfaces for convenient multi-printer operation. Dual processors, Ethernet, and USB connectivity ensure high-speed performance.  Hundreds of standard frame options are available and supported by custom frame capabilities. There are also a variety of software options including Codesoft and Norwood’s own a:design, a software platform designed for optimal performance with XL series printers. Custom software is also available and the user interface is designed to make upgrades seamless.


XL printers feature a simple and durable design that helps ensure simple installation. Norwood provides training and installation support worldwide at customer venues or at one of their in-house facilities.  Norwood also has advanced expertise in film chemistry and provides complimentary support in helping users select the optimal film/ribbon material for each unique application.


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