Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Boskovich tests microwavable vegetable pack

Fresh produce in convenient, value-added packaging was in abundance at the recent Food Marketing Institute show in Chicago. Among those entering this fast-growing category is Boskovich Farms.
FILED IN:  Machinery  > Case packing
The Oxnard CA produce marketer showed FMI attendees its new Fresh'N'Quick package for fresh broccoli and cauliflower florets in a microwavable tray with clear film lidding and paperboard sleeve. Consumers simply remove the sleeve puncture the lidding a couple times and microwave the veggies right in the tray. "Initially we thought we'd use a label on the tray lid" says Boskovich marketing manager Lindsay Martinez. "But the film's permeability would be hampered so the sleeve seemed a good solution." Supplied by I.L. Walker (Los Angeles CA) the sleeve is a 20-pt SBS printed offset in two colors plus aqueous coating. The film permeability Martinez refers to is necessary so that the vegetables can continue to respire. For early shipments of the new product Boskovich used a 1-mil polyester lidding that it perfed in-house with a device retrofitted to a one-up tray sealing system. But test results have been
ADVERTISEMENT
so encouraging that the firm is planning to shift production to a four-up tray sealing system. Accompanying that move will be a switch to a microperforated lidding material from Printpack (Atlanta GA) that will incorporate an anti-fog component as well. The thermoformed tray material black crystallized polyethylene terephthalate will remain the same though the tray supplier may change. Since March the 8-oz package coded with a 14-day use-by date has been in test in the Ralph's chain of supermarkets around greater Los Angeles. It has a suggested retail price of $2.49.

Comments(0)

Add new comment

E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.