- Contract Packaging
- Leaders in Packaging
- Calendar of Events
Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Article | August 2, 2007
The wrap-up: Wacky packages
They're back: Those wacky stickers that parodied consumer products have never really gone away.
ByI thought the cards had faded away much like my childhood. However, it seems that the concept proved popular enough that it has been revived every few years since. I just learned that an "all-new" series of stickers was released in 2004, and has continued into a fifth set in 2007. The latest series includes "Del Monster Fright Cocktail" (Del Monte Fruit Cocktail), "Ant Jemima" (Aunt Jemima), and "Covered Girl"(Clairol Covergirl) cosmetics. Maybe the takeaway for me is that juvenile humor will always be in style.
Recall Wacky Packages? They are a series of trading cards featuring parodies of consumer products.According to the online Wikipedia, the cards (usually in a sticker format) were produced by the Topps Company beginning in 1967. The original series sold for two years. Incredibly, at one time the product briefly outsold baseball cards. I personally had contributed to both products' sales back in the day. If you recall, the cards spoofed well-known packaged brands such as "Blisterine" (instead of Listerine) and "Neveready" batteries (for Eveready batteries). Little did I realize way back when my friends and I were snickering at this kind of low-brow humor that someday my career would center on the very things these cards parody: packages of consumer goods.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!