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Article | January 31, 1997
Ulcer therapy pack touts ease of use
Introduced in December, Procter & Gamble's new Helidac(TM) ulcer eradication therapy is packaged in a 14-day cube-shaped "kit" designed to make the new three-drug prescription medication easy to take several times a day.
The multi-tablet blister cards are perforated into four sections-labeled breakfast, lunch, dinner and bedtime-each containing the required combination of drugs. Plain-language directions aid in compliance, along with preprinted adhesive-backed notes that can be placed on a calendar to serve as reminders. P&G would not identify suppliers or structure of the child-resistant yet senior-friendly peel/push-through blister pack. The pack earned a seal of approval from the Healthcare Compliance Packaging Council (Washington, DC), which had an independent lab test it for compliance and patient understanding. P&G spokesperson Jim Schwartz notes that there's nothing special about the materials themselves. "Rather, we have a specific execution [that makes a] big difference on how consumers perceive this as packaging that is friendly to them." The company believes its execution is so unique that it's patenting the package ensemble.Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014
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