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Article | April 30, 1999
Source tags provide measured security improvements
Stanley Tools houses a security label in a patented PVC capsule that clips onto the back of its tape rule package.
A man strolls into a hardware store picks up a tape rule rips off the packaging and hooks the tape rule to his belt. Now he looks like a contractor who walked in with the tape rule and can casually walk out of the store without arousing suspicion.
That crime was common practice in Home Depot stores across the country until the hardware chain looked into source tagging or the placement of security labels inside a package. In fact Stanley Tools tape rules retailing at $10 and up were the items most often stolen in the stores after batteries.
At first Atlanta-based Home Depot's solution was to lock the product up in a glass case but they felt that would limit potential sales. In 1993 Home Depot decided on a different loss-prevention strategy by implementing the Sensormatic (Boca Raton FL) security system. Basically it consists of Sensormatic's Ultra-Max magnetic strips placed on or inside packages.
Also essential are sensing towers at the store's doors. If a tagged item isn't scanned at the check-out counter which deactivates the narrow band of radio frequency emitted by the tag Sensormatic's 59"-high Pro-Max sensing towers near the store's exit sound an alarm. If two towers are set up at either end of the doorway they are able to detect frequencies farther than 9' which is necessary at Home Depot's 8'-wide lumber doors.
Other systems could only detect as far as 6' says Ed Wolfe vice president of loss prevention at Home Depot and co-chairperson of the Source Tagging Council a forum for industry-leading retailers and suppliers interested in the advancement of source tagging. Several times each year the council meets to share strategies and experiences with other companies who are involved in source tagging programs.
In November 1994 Home Depot gave notice to Stanley Tools and other vendors that they would be required to start shipping their products to Home Depot with electronic article security labels already affixed Wolfe says.
Allen Pendergraph senior packaging engineer at Stanley Tools New Britain CT admits he was less than enthused about the idea. "Quite honestly no one's thrilled about adding cost to a product" he says. "But it's a requirement of doing business with this customer so we honored the customer's request." Pendergraph wouldn't quantify the added cost.
Tag in a capsule
Stanley Tools went about honoring Home Depot's request in a rather unusual way. It couldn't simply put the Ultra-Max tag inside the package because they were concerned about the tag's effectiveness when tag and metal are in close proximity. Nor could they affix the tag to the outside of the package which is a PVC blister--with die-cuts allowing shoppers to test the tape rule--heat-sealed to paperboard. "If somebody tears off the package or peels off the tag your best efforts have gone down the tubes" Pendergraph says.
So the package development department at Stanley developed a two-piece 20-mil PVC capsule radio-frequency-sealed to hold the tag. The thermoformed capsule also has a narrow slit that hooks right onto the tape rule's belt clip which hangs out the back of the package. Stanley received a patent for the 2.5"x3" capsule in February 1999.
Jay Packaging (Warwick RI) thermoforms the PVC capsules from sheet at its Scottsburg IN plant. There's a top thermoformed sheet and a bottom thermoformed sheet. An operator loads the security tags into the bottom halves of the capsules. Next the operator places the top thermoformed sheet over the tag-filled thermoformed sheet and sends them into a radio-frequency sealer which also cuts the thermoformed sheets into individual capsules. Jay then sends the finished capsules to Stanley's New Britain plant where operators manually hook the capsules onto the tape rule's belt clip.
Pendergraph says Stanley is currently looking into automating the process of snapping the capsule onto the package but because Home Depot currently is the only retailer asking Stanley to add security tags he doesn't envision it being a high-volume tagging operation.
Although the tape rule's belt clip slides easily over a formed indentation in the capsule it won't back out. consumers therefore are hard-pressed to take the capsule off the package once they get the tape rule home. "Consumers basically have to chop off the capsule to open the package" Pendergraph says. "Right now it's meant to be a total anti-theft device--it's 'packaging from hell.' I get more complaint letters on this than anything else. It's very thief-unfriendly but also very consumer-unfriendly."
Pendergraph goes on to say that Stanley is in the process of putting together instructions on the package that would more clearly tell consumers how to open it.
The wave of the future
Attendees at a recent Source Tagging Council meeting (including representatives of big-name retailers like Kmart Wal-Mart Home Depot and Musicland) agree that source tagging is the wave of the future. "Source tagging is emerging rapidly just as the bar code did" years ago said Paula Hutchings manager of operations at Wal-Mart at the January 1999 meeting. "And just as the bar code became the industry standard source tagging will become the industry standard as well." Wal-Mart is currently holding vendor workshops to implement its source tagging program which is something Home Depot has started doing too. Home Depot's Wolfe says the workshops are the best way to introduce source tagging to manufacturers rather than "strong arming" them into it. "When we are not clear with our expectations and program requirements vendors tend to resist the program" he says.
According to Sensormatic more than 1 consumer goods manufacturers worldwide are using its anti-theft labels in their products. There are also a large number of manufacturers using other source tagging technologies (see Packaging World March '97 p. 68 or packworld. com/go/walgreens).
"The drive for source tagging for retailers today is to get the tag from the outside to the inside so it's more secure" says Kim Warne director of marketing for global source tagging at Sensormatic. "Another drive for source tagging is to get the labor out of the store." Some retailers have store employees manually apply security labels on the outside of the product which can obstruct important information on the product. Plus the manual system is not always consistent Warne says.
"Even if [retailers] have detection pedestals at the front end and the store associates are supposed to be tagging you might find the [products] were not tagged at all--they were left unprotected" she says. Tagging at the source of manufacture she says "addresses that by ensuring good tagging compliance and proper label placement on a continual basis."
Stanley Tools is quickly becoming aware of the source tagging trend. Home Depot has recently informed them that Stanley's Intellitools line of electronic measuring tools another high-shrink or frequently pilfered item will have to be source tagged Pendergraph says. Stanley ordered the first of the Sensormatic tags in February to be sent to Hong Kong where the Intellitools are manufactured. This new project will not include Jay Packaging's thermoformed capsule as the Intellitools have a package into which operators can easily drop the security tags.
Although Stanley has had to invest quite a sum of money into source tagging Pendergraph doesn't grumble about it at least not too much because he understands the benefits of securing the Stanley products. "What we gained is the ability to not have our product locked up in the store. And sales statistics show that when your product is easily accessed and placed in multiple locations in the store you sell about seven to 10 times as much as a product secured in a lock-up" he says. "We don't have any firm statistical analysis on how it's benefitted us other than we know these products are selling well with the customer and business is good. Source tagging is a cost of business that's the way we look at it."
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