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Article | December 31, 1995
A sampling of samplers to come
Montreal-based PACT company sells to markets around the world more than 3귔 varieties of botanical bath oil products. They're packaged with herbs like lavender and rosemary into decorative glass bottles and jars.
When it came time to create a promotional sampler the package had to connote the same elegance and it had to do so simply and inexpensively. PACT's choice of a clear blister pack met these objectives. "We're very packaging oriented" says Dan Naygeborn president of PACT. "This gives us the opportunity to introduce our sample in the same beautiful manner that we present our bottles." Fillab (Montreal Quebec Canada) supplies the heart of the package a new type of clear thermoformed blister pack known as a "three-dimensional blister." It consists of two thermoformed halves as opposed to a thermoform with a foil or film lid. Said to be the first of its kind in North America these packages are produced on a vertical form/ fill/seal machine from Unifill (Milan Italy). First two 13"-wide identical webs feed into the Unifill System from above. Both webs from LampProspero (Modena Italy) are extrusion laminations of polyvinyl chloride outside and poly-vinylidene chloride. The webs index through three stations: preheating where webs are aligned and softened; preforming where the forming area is identified seven across while the two webs are heat-sealed except for a fill opening; and finally the forming station where air is blown inside the package to create the formed shape inside the molds. At another station each of the seven blisters are filled through the formed neck then heat sealed and die-cut into individual units that are discharged from the machine. Later they're manually inserted into paperboard foldover cards. Cards supplied by Colorama Graphics (St. Laurent Quebec Canada) consist of 15-pt SBS laminated to gold foil. Inside four-color offset printing features a sketch of wild flowers designed to replicate the feel of the original packages. Outside both black metallic high-gloss and matte inks are printed with a spot varnish.
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