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Article | January 7, 2009
P&G employs sustainability in Prilosec package redesign
Easier-opening package meets consumer needs, says John Eadicicco, section head—Health Global Package and Device Development at Procter & Gamble.
ByYes, and we were committed to no trade-offs. We listened to consumer concerns about hard-to-open blister cards and also directly observed consumers opening the packs through focus group settings. That information was used in the redesign process and led us to change our child-resistant feature from a peel-push blister card to a push-through. So, we made it easier for the consumer to open the package, and were able to make changes to the foil and paper in order to meet established safety standards. PW: What were the economic ramifications of the redesign? Eadicicco: We have effectively reduced our packaging material usage by over 800,000 lb/year, so there are savings there, mainly in foil, but also in some of the paper backing on the lidding material compared with our previous seven-count blister card. It’s not only less material, but it also requires less energy to mill the aluminum and transport it, so the overall footprint on energy is much smaller.
PW: How does sustainability fit into the package redesign for Prilosec that reached store shelves last year?Eadicicco: Consumer-led innovation and sustainability are imperative to everything we do at P&G. Prilosec was in a seven-count blister-card format with a peel/push child-resistant feature. Prilosec is a course of treatment for 14 days. We have a 14-, 28-, and 42-count pack. Each carton pack contained two, four, or six blisters. One blister card format was used for all package sizes. The blister-card redesign includes all 14 tablets on the same size card as the seven-count version, reducing packaging materials by 50%.
PW: With the Prilosec package redesign, you wanted to make it easier to open, reduce material usage, and maintain its safety and efficacy, correct?Eadicicco:
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