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Article | May 31, 2000
Blister pack boosts sales
A thermoformed blister pack for Black & Decker’s Bullet High-Performance Drill Bits exceeded sales expectations for the ’99 holiday season. The two-piece, radio-frequency-sealed blister, launched in October ’99, especially pleased Black & Decker’s George German, who designed the package in concept.
“[The package] has all the characteristics we wanted-it’s tamper proof compatible with our existing radio frequency-sealing tooling and can withstand shipping stresses while maintaining full and clear product visibility” says German packaging engineer at the company’s U.S. Accessories Div. in Towson MD.
Made from Klöckner Pentaplast’s (Gordonsville VA) 17?-mil Pentaform® rigid vinyl the blisters come in two sizes: 14”x10”x1 ?” and 12”x7”x1 ?”. Computer Designs (Whitehall PA) thermoforms the blisters with eight buttons one in each corner on both halves of the package. When blister halves are pressed together these aligned buttons lock into place and keep the package closed until RF sealing. After thermoforming the blisters are sent to Black & Decker’s Fort Mill SC plant for filling and RF sealing.
Available nationwide in stores including The Home Depot Ace Hardware and Wal-Mart Bullet High-Performance Drill Bits retails for $14.99.
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