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BIC says 'opaa' to shaver packaging (sidebar)

Two-pack, too
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While the development work focused on the five- and 10-packs BIC also developed a two-pack trial size but in a totally different package. The two-pack also produced in Greece is packaged on a thermoform/fill/seal line with a blister shaped to accommodate the product an insert card and sealing with a printed film. Selling for about $1 this pack allows consumers to try the Softwin without investing in a large number of shavers says Heather Kilgore BIC’s shaver product manager.

“It’s a nice introductory package that resembles the five- and 10-packs” she says. Kilgore reports that the five-pack’s suggested retail price is $3.59; the 10-pack sells for about $5.83. She adds that BIC developed a considerable number of point-of-purchase aids including special freestanding merchandisers that are being widely used.

See the main story that goes with this sidebar: BIC says ‘opaa’ to shaver packaging


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