Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

BIC says 'opaa' to shaver packaging (sidebar)

Two-pack, too
Print
     

While the development work focused on the five- and 10-packs BIC also developed a two-pack trial size but in a totally different package. The two-pack also produced in Greece is packaged on a thermoform/fill/seal line with a blister shaped to accommodate the product an insert card and sealing with a printed film. Selling for about $1 this pack allows consumers to try the Softwin without investing in a large number of shavers says Heather Kilgore BIC’s shaver product manager.

“It’s a nice introductory package that resembles the five- and 10-packs” she says. Kilgore reports that the five-pack’s suggested retail price is $3.59; the 10-pack sells for about $5.83. She adds that BIC developed a considerable number of point-of-purchase aids including special freestanding merchandisers that are being widely used.

See the main story that goes with this sidebar: BIC says ‘opaa’ to shaver packaging

Related Sponsored Content

E-BOOK SPECIAL REPORT
44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.