Both the product and package for Gillette for Women Venus razor achieve new levels of consumer convenience. An easy-open blister pack with an unusual collar highlights the razor, while cartridges are hermetically sealed in easy-open cups.
Netherlands-based Philips Lighting Co. packages its Marathon brand of nonincandescent household bulbs to the American market in a carded pack that contains a recycled, amorphous polyethylene terephthalate (APET) blister set in an outer card. Changing from solid unbleached sulfate board to recycled board helped make an ecologically friendly, cost-saving package.
To accommodate double-wall, corrugated skin-pack cards as large as 65”x120”, Visual Packaging (St. Laurent, Quebec, Canada) has introduced its CT-R Series skin packaging machines, which use heavy-gauge Surlyn® and PE films.
Inspecting blisters, pouches, vials, ampules and bags for leaks as small as 0.5 microns, the PH-325 leak tester from PTI (Tuckahoe, NY) self-teaches by measuring 5 to 10 samples from which they set and hone all the criteria.
Eveready launched in July the newest category of super-premium batteries, Energizer e 2 in E-SNAP™. The consumer-focused, reclosable carded clamshell package is designed to stand out in retail stores nationwide.