If you're looking for an edge--and who isn't?--there's a wealth of emerging technology available today that can help: (1) improve the quality of your product; (2) heighten your packaging line productivity; (3) reduce your packaging costs; and (4) improve your product sales/profitability.
Clearly Canadian and Warner-Lambert have teamed up in a joint sampling program to promote gum and sparkling water. Throughout the summer, three million 1-L polyethylene terephthalate bottles of Clearly Canadian's wild cherry-flavored sparkling water will have their necks adorned with a five-stick sample pack of cherry Trident gum from Morris Plains, NJ-based Warner-Lambert.
In our story "Quaker makes waves in cereal market" (see PW, June '98, p. 41), we reported that the contract packer used a Laudenberg machine to make, fill and seal Quaker Oats' 100% Natural Granola cereal in stand-up, resealable pouches.
The new PrintPRO(TM) Sonic(TM) thermal-transfer imprinter from Comstar Printing Solutions (Streetsboro, OH) works in-line with f/f/s baggers to print bar codes, text and graphics on packaging material at 60 to 120 packs/min on medium-sized bags; up to 200/min on smaller bags.
A stand-up, spouted pouch for an energy gel filled in the U.S. and sold in Japan, a first-of-its-kind milk pouch in Germany, and a stand-up frozen fruit pouch MAP-packed in Costa Rica illustrate the global power of the pouch.