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Zipper boosts sales of bagged carrots

After introducing a reclosable zipper for its 2- and 5-lb bags of peeled baby carrots last March, Grimmway Farms of Bakersfield, CA, saw its sales jump, says marketing manager Patty Boman.
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Sales increased "particularly in the two-pound bags" she says. "We haven't actually pulled the numbers yet but we have noticed an increase." The world's largest fresh carrot processor says it's the first to market with a resealable package. Minigrip/Zip-Pak (Manteno IL) manufactures the Perf Cap(TM) zipper film by incorporating a low-density polyethylene zipper onto a 4"-wide strip of LDPE preprinted film that it perforates for easy opening by the consumer. Grimmway then incorporates the zipper film into bags on Model 9500 f/f/s machines from PacMac (Fayettville AR). All of the 2- and 5-lb bags which retail for about $2 and $4 respectively have been converted over. Boman says Grimmway did not pass the added cost-2¢ per 2-lb bag and 3¢ per 5-lb bag-on to consumers.


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