Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Zipper boosts sales of bagged carrots

After introducing a reclosable zipper for its 2- and 5-lb bags of peeled baby carrots last March, Grimmway Farms of Bakersfield, CA, saw its sales jump, says marketing manager Patty Boman.

Sales increased "particularly in the two-pound bags" she says. "We haven't actually pulled the numbers yet but we have noticed an increase." The world's largest fresh carrot processor says it's the first to market with a resealable package. Minigrip/Zip-Pak (Manteno IL) manufactures the Perf Cap(TM) zipper film by incorporating a low-density polyethylene zipper onto a 4"-wide strip of LDPE preprinted film that it perforates for easy opening by the consumer. Grimmway then incorporates the zipper film into bags on Model 9500 f/f/s machines from PacMac (Fayettville AR). All of the 2- and 5-lb bags which retail for about $2 and $4 respectively have been converted over. Boman says Grimmway did not pass the added cost-2¢ per 2-lb bag and 3¢ per 5-lb bag-on to consumers.

Related Sponsored Content

The 2014 Trends Report
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.