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Article | December 31, 1995

Sandoz/Gerber's first offering comes in a box

Resource, a liquid nutritional supplement targeted to consumers age 55 and beyond, is now available in 13 western markets, with national distribution expected early this year.

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Resource represents the first joint venture between Minneapolis-based Sandoz Nutrition Corp. and its affilliate Gerber Products Co. Fremont MI. Brian Johnson product manager for Resource notes that the aseptic brick packs from Tetra-Pak (Chicago IL) stand apart from competitive products sold in metal cans. An easy-to-open pull-tab design makes the package senior-friendly.

Sandoz uses two Tetra AB-9 vertical form/fill/seal machines at its Minneapolis facility to aseptically fill 8 oz of product into each carton at rates of approximately 100/min. Resource is sold in four flavors within a three-pack that retails for $3.99 to $4.39 at mass merchandisers and food and drug outlets. Prior to its retail launch last August Resource was sold to hospitals and nursing homes within the same 8-oz brick.

"Resource's positioning and unique packaging offers noticeable trade and consum-er benefits" notes Kim Hayes general manager of new business Gerber Products. "The three-pack stimulates trial and offers consumers a price value because it costs less than the competitors' four- or six-pack."